Nike - Write the Future

Those of you not on Twitter regularly (and let's face it, that's probably quite a large proportion) may not have noticed that the above Nike ad has been getting quite a lot of "bird of mouth" (and, no, we didn't just make that phrase up).

It's been teased over the last few weeks and is due to break during tomorrow's Champion's League Final.

Whatever you think of it personally, 700K views in 4 days with a 99% "like" rating is pretty impressive.