23 Jul 2010

Levi's - Ready to Work

This short film (episode 1 in an ongoing series) tells the story of Levi's collaboration with Braddock, PA - a steeltown struggling to stay alive.

The campaign included investment in the community and workshops in Braddock and further afield to help people back to work - http://workshops.levi.com/

It culminates in this epic advert:

We love it.