23 Jul 2010

Levi's - Ready to Work



This short film (episode 1 in an ongoing series) tells the story of Levi's collaboration with Braddock, PA - a steeltown struggling to stay alive.

The campaign included investment in the community and workshops in Braddock and further afield to help people back to work - http://workshops.levi.com/



It culminates in this epic advert:



We love it.

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