13 Dec 2010

Microsoft Premium Audience research


New quantitative research from Microsoft shows that 'premium' and 'luxury' markets are not one and the same thing. Not surprisingly the study finds the answer in targeting premium consumers - who it claims have a more balanced rational/emotional set of needs to luxury consumers - lies online and, more specifically, in behavioural re-targeting.

There are still some interesting findings. See them for yourself here.

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