Ofcom Consumer Experience Report 2010

Ofcom's 2010 report into consumer communications experiences is out now.

Highlights include:
PC/Laptop penetration now at 78%

• Take up of fixed line telephony has fallen from 94% to 84% in 10 years
• Conversely mobile has grown from 62% to 91% in the same time
• Mobile is starting to replace fixed line and mobile only homes have nearly doubled from 8% to 15% in 5 years.
• Cost of mobile is actually lower in the UK than in other major markets (hard to believe as that may be)
• Broadband penetration is up to 73%
• Mobile broadband (as main connection) at 11%, up from 8% last year
• Digital TV penetration now at 93%

See the whole thing for yourself here.

Microsoft Premium Audience research

New quantitative research from Microsoft shows that 'premium' and 'luxury' markets are not one and the same thing. Not surprisingly the study finds the answer in targeting premium consumers - who it claims have a more balanced rational/emotional set of needs to luxury consumers - lies online and, more specifically, in behavioural re-targeting.

There are still some interesting findings. See them for yourself here.

TNS Launch Digital Life

TNS Digital Life - launched on 'digital day' 10.10.10- claims to be the worlds most comprehensive study of the global consumer, ever.


The first survey results reveal major differences in online attitudes and behaviour. You can find out more at http://discoverdigitallife.com/. The interactive introduction is quite impressive and worth the loading time.